How to Sell the Value of Test Automation to the C-Suite
eBooks
Overview
You know first-hand that test automation helps you deliver better software in shorter cycles. But how do you get the C-Suite executives who ultimately buy these solutions to understand the benefits? This guide will help you build a business case for test automation by showing the benefits and placing them within the context of things C-Suite executives care about.
How to Sell the Value of Test Automation to the C-Suite
- The Test Automation Imperative
- The Essential Element of a Successful Business Case
- A Step-By-Step Approach to Building Your Business Case
- The Importance of Statistics, Facts, and Insights
- Strategies for Getting and Keeping the C-Suite’s Attention
- Six Common Mistakes to Avoid
- Questions to Answer When Preparing Your Business Case
- How to Be an Effective Change Agent